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Describe, Understand & Define

Reasons for utilising this step on the innovation Framework:

1

Describe the activity (e.g. what actually happens, what services provided), resources (who does what, where do they do it, what facilities and equipment do they use, and how much does it cost) and performance (what is measured and what level of performance is achieved).

2

Gain a deep understanding of what the challenges might be.

3

Set out aspirations, objectives and opportunities. What do I want to achieve?

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